Psychological operations (PsyOp) are a planned process of conveying messages to a target audience (TA) to promote certain attitudes, emotions, and behavior. These messages are typically conveyed using a line of persuasion known as a theme.
PsyOp is basically the use of communication to influence behavior. It is used against adversaries, their supporters, and their potential supporters. It is defined by the US Army in the following way: “Psychological operations are planned operations to convey selected information and indicators to foreign audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of foreign governments, organizations, groups, and individuals.”
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According to the US military, the ultimate goal of PsyOp is to modify the behavior of the TA.
The military also establishes contact with a TA using face-to-face communication (F2C) and psychological actions (PsyActs). F2C and PsyActs are similar. Both are audiovisual products consisting of agents of action who deliver messages to a TA.
Both require that the people involved follow a set of guidelines while play-acting to deliver the messages. Both are used to modify the behavior of the A. F2C usually involves a single individual addressing another individual, or a single individual addressing a group. PsyActs generally require more planning, more resources, and use multiple people to transmit messages. They require the coordination of a variety of resources, while F2C is simple.
Tactical Product Development Detachment
A Tactical Product Development Detachment (TPDD) is a small unit that works at the division or area level to instantly create PsyOp products for a specific situation in the AO. It provides products for PsyOp personnel that will have immediate tactical use in the AO.
The TPDD works with the civilian sector to supply most of its audio, visual, and audiovisual products for theater (battlespace) distribution. This includes civilian specialists in radio and TV programming, station management, casting, directing, editing, graphic arts, advertising, computers, design, music, photography, audio/video, and printing.
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Some material refferenced and quoted here is found here.
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