These two common words can really make a difference! They will make a difference in how people react to your statement or point. Using just one or the other will tell their brain what thought you are really trying to convey to them.
The word “And” consolidates and minimizes a point or fact. You can use this when making a list that you want to minimize the effect. Say if you were to be telling your boss about a project and there was a bad piece in there, to minimize the significance of the list you use “And”.
An example would be; Our sales of Widget A,B And C were down but……
The word “Or” multiplies and exaggerates a list. So if you want to make something look better or larger, use the word Or in your sentence.
This product works in cold or humid or hot climates. When your brain hears this it hears 3 different things. cold;hot;humid. Compare that to:
This product works in the cold and hot and humid climates.
Hot and humid are lumped together as one. Your brain counts 2 different characteristics, when there are really 3!
When speaking we can use voice tones to emphasize or deemphasize words, we can also use voice volume and speed to make those effects as well. However, when typing a text or email, the use of these words in Imperative to the person seeing things your way.
Try being conscious of this in all of your texts this week and watch the difference! It may seem small, but the human subconscious is strong.
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